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XYZ Reality Expands Digital Construction Expertise with New Product Leadership

Will Squires

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Will Squires Joins as Director of Product Strategy to Advance Use of Augmented Reality in Construction.

XYZ Reality, the leading developer of augmented reality (AR) solutions for construction, today announced the addition of Will Squires to the leadership team as Director of Product Strategy. In this newly formed role at XYZ, Squires is responsible for driving product strategy as the company scales to its next phase of growth.

Squires brings a depth of knowledge in the areas of construction technology, project delivery, and data science & analytics. Prior to joining XYZ, Squires spent over ten years in leadership positions at AtkinsRéalis, a leading design, engineering and project management organization, where his expertise spanned project delivery, data science and advanced analytics, as well as leading the company’s AI program.

“Will has an amazing passion for transforming the built environment across all stages of the asset lifecycle, from design and construction, all the way through to operation.” said John Haddick, CTO, XYZ Reality. “I’m excited to have him on our team as his expertise and enthusiasm for data transformation is having a huge impact on how we deliver innovative products and advance the industry.”

“Of all of the companies trying to change construction, XYZ has the most ambitious mission and vision of all – to fundamentally change how we build, and enable builders with the technology of the future. I’m amazed by the talent and technology within the team, and the progress made to date, not least the development of the world’s most accurate engineering-grade AR headset.” said Squires. “I’m thrilled to join the business at such an exciting time, and can’t wait to share the plans we already have to help drive transformative change in the delivery of the world’s most complex projects."

In addition to Squires joining in this new role, XYZ recently announced the appointment of John Haddick as Chief Technology Officer.

About XYZ Reality

XYZ Reality is a leading developer of construction technology solutions that give owners and contractors an accurate and objective way to manage and deliver projects. Combining its Engineering Grade AR™ technology and comprehensive Project Controls solution, XYZ gives construction teams the ability to accurately build from holograms of 3D models, and proactively manage their projects with objective real-time insights. This is a revolutionary move away from a reliance on 2D drawings and subjective, out of date data, towards a future where accuracy means each project is built right, first time. The largest developers have implemented XYZ on projects totalling over $9 billion. XYZ is headquartered in London, England with offices around the globe. For more information, visit

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