Meet the team

building a new reality for construction

We can only transform the construction industry with a world class team of experts.

Our talented team of technology enthusiasts and construction leaders are dedicated to the same goal - delivering the world’s most accurate augmented reality solution to enable a productive, resilient and efficient industry, where building it right, first time is the standard.

Leadership here at XYZ is a key factor in our journey to global success. Learn more about the members of our executive leadership team that shape the company’s vision.

/// Meet our leaders

David Mitchell - Founder and CEO - XYZ Reality

David Mitchell
Founder & CEO

David is the Founder & CEO of XYZ Reality and is on a mission to revolutionise the construction industry with his build it right first time philosophy and Engineering Grade AR™. Before XYZ Reality, David worked as a digital construction manager on some of Europe’s largest projects including: The Shard, Battersea power station and hyperscale data centres. David is a leading expert in digital construction and has been recognised for his innovation in this space.

Jeff Horn
Chief Revenue Officer

Jeff Horn is the Chief Revenue Officer at XYZ Reality and has 17 years of experience in sales, operations and international business. Before joining XYZ, Jeff worked at Procore as the VP of Corporate Sales, where he was responsible for building, managing and scaling the sales organization. Within this role, Jeff built Procore’s US sales team from 4 AE, at $10M ARR to $400M ARR over 6 years, includes building out the enterprise team.

Harry Battu
Chief Marketing Officer

Harry Battu is the Chief Marketing Officer at XYZ Reality. With 18 years of experience in scaling start-ups and growth companies to $5B ARR, Harry is a proven global marketing leader. Previously managing international growth and new market expansion at Procore, he has built high performing revenue teams responsible for building awareness and driving pipeline. Including launching new regions across APAC, LATAM, EMEA, MENA and ASEAN, helping international reach and exceed $100M ARR

/// Meet the leadership team

Kaz Khaki
VP Technology

Guy Newsom
VP Product, Atom

Pietro Desiato
VP Product, Platform

Federico Cicchi
VP Software Engineer

Thomasina Cleary
VP HR

Mohammed Karim
VP Legal

DHRUV VORA
Finance Director

Eoin Manning
Head of Project Delivery

Get in touch with the team

Find out more about how we are building a new reality for the construction industry.

Meet the team

building a new reality for construction