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XYZ Welcomes Data Center Industry Leaders Christian Belady and Brian Mattson as Strategic Advisors

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XYZ Reality, the leading engineering grade augmented reality (AR) platform for data center and mission critical construction, is proud to announce the appointment of data center industry veterans Christian Belady and Brian Mattson as Strategic Advisors. With their extensive experience and innovative vision, they will help guide XYZ Reality in enhancing its data center construction solution and product roadmap.

Christian Belady, recognized as one of the "5 People who changed the data center" industry, brings a wealth of expertise in managing data center and infrastructure development at a global scale. Formerly Vice President and Distinguished Engineer at Microsoft, Belady developed one of the largest data center footprints in the world. Notably, during his tenure at Hewlett Packard, he was the innovator behind the Power Usage Effectiveness (PUE) metric. His expertise will prove invaluable to XYZ Reality's mission of building it right first time, offering crucial support in product development and sharing invaluable insights and expertise garnered from years of experience in the data center industry.

“I am thrilled to join XYZ Reality as a Strategic Advisor,” said Christian Belady. “At a time when speed to market is paramount, the company’s approach and cutting-edge technology to transforming data center construction and delivery is impressive, and I am eager to contribute to its success with our combined experience and knowledge.”

Brian Mattson brings over 40 years of experience leading large-scale global engineering and construction programs in the semiconductor and data center industries. Prior to joining XYZ Reality, Mattson served in leadership roles at Google, NTT Global Data Centers Americas (RagingWire), and Microsoft, among others. His leadership at Google and Microsoft in global construction and infrastructure supply chain will contribute significantly to XYZ Reality’s strategic growth.

“The XYZ team have developed a game-changing means of integrating project controls with reality. I look forward to contributing to XYZ becoming a fully vertically integrated project delivery engine,” said Mattson.

"We are delighted to welcome Christian Belady and Brian Mattson to XYZ Reality as Strategic Advisors," said David Mitchell, Founder & CEO of XYZ Reality. "Their passion, expertise and innovative track record are crucial as we transform the data center industry with our Platform. This collaboration will further enhance our real-time project controls, enabling a proactive approach to construction. Their insights in the mission critical space will streamline processes and boost efficiency as we pioneer proactive solutions in this field.”

This partnership marks a significant milestone for XYZ Reality, as it continues to lead the industry with real time project controls and engineering grade AR solution for data center construction and delivery. To date, XYZ has been deployed on over $10 billion worth of projects, including 1.2GW of data center projects, to build it right, first time.

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Notes to Editor

XYZ Reality is a leading developer of construction technology solutions that give owners and contractors an accurate and objective way to manage and deliver projects. Combining its Engineering Grade AR™ technology and comprehensive Project Controls solution, XYZ gives construction teams the ability to accurately build from holograms of 3D models, and proactively manage their projects with objective real-time insights. This is a revolutionary move away from a reliance on 2D drawings and subjective, out of date data, towards a future where accuracy means each project is built right, first time. The largest developers have implemented XYZ on projects totaling over $10 billion. XYZ is headquartered in London, England with offices around the globe. For more information, visit

For more information, please contact:

Media Contact

Steph Broadfield

XYZ Reality


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Steph Broadfield